A ritual in the making

A first step

Elizabeth Gonzalo is developing Dexy Beauty as a natural-focused beauty and self-care brand. Lip balm is the first product concept.

An everyday format

The working package starts with solid balm in a twist-up tube. The pilot brings together formulation, packaging and a dark botanical identity before a wider launch is considered.

Follow the work

This preview shares the current direction while the product is still in development. Questions about Dexy can go to dexybeautyllc@gmail.com.